We break down how authors can use podcast guesting as a powerful, low-cost strategy to reach readers. Step by step, we'll walk through how to use podcast guesting as an author marketing strategy: how to find the right shows, what makes a great pitch, how to prep for the interview, and what to do afterward to get the most mileage out of it.

Whether you're a debut author or a few books in, this episode gives you a practical roadmap for turning podcast interviews into a real engine for author visibility.

We've covered so many amazing marketing topics for authors in second season of The Best of Book Marketing Podcast, from Facebook and Amazon ads, to book covers, author branding, and what to do to boost slow book sales.

We dive into all things book marketing for women's fiction with author, Pamela Kelley. Pamela is a USA Today and Wall Street Journal bestselling author of women’s fiction, family sagas, and suspense. She has published both traditionally and indie, and will join us to share some insights about how to succeed when marketing Women's Fiction.

You've heard the terms author brand and author platform, but many authors are confused on the difference between them, let alone how to build one.

In this episode, Lainey and Paulette break it all down. You may be surprised that your author brand isn't simply your logo or your color palette. It's a promise to your readers. And your platform is how you reach out into the world with that promise.

Author journeys take many turns, and a huge one is when you get your rights back from your publisher. In this episode of The Best of Book Marketing Podcast, we are joined by Jean M. Grant to discuss what to do after getting your publishing rights back. Where to start, what it means for marketing, and whether it's worth the rights reversion effort (Hint, it probably is!).

Your author website is your front door to your readers. But what's the best way to build it, manage it and make sure your author website is an asset and not a burden? On this episode of The Best of Book Marketing Podcast, we'll cover author websites from A to Z, leaving viewers ready to tackle this important business asset with confidence.

We pour everything into our debut books. But what actually gets meaningful results, and what's just noise? In this episode, two authors who've done it more than once give us the honest debrief.

We love our book babies, but sometimes they don't sell as well as we'd hope. We tackle book marketing tips for what to do when you have slow book sales. We cover lots of practical ideas to help get your book sales back on track.

As writers, we are often targeted by scams - from fake publishing services to phishing attempts to fraudulent marketing opportunities. Liz McLaughlin helps us learn how to recognize and avoid the scams. Plus, in a world of technology meltdowns, we talk about how your work safe.

Thriller authors, Kimberly Belle and Saleema Ishq join us to chat about what has worked for them in reaching thriller and suspense genre readers with their books.

Book covers have a fraction of a second to make an impression on a reader. Good covers attract the right readers, bad covers don't attract anyone. Book cover design tips from the experts at Damonza.

We sit down with Janet Margot of Book Geeks Media. As a former Amazon veteran with hands-on experience running countless campaigns, Janet reveals the strategies that work, and how to decide if Amazon Ads can be a successful approach for you.

AI for authors is a controversial topic in most writing circles. But authors can't afford to ignore the benefits AI can provide for writing, book marketing, and more.

It's often said that selling books can be harder than writing them. But many authors have found sustainable success running Facebook ads to market their books.

We've covered so many amazing marketing topics for authors in our first season, from book blurbs and mindset hacks, to how to work with libraries and bookstores. We recap each episode to help you catch-up on topics you might have missed and highlight all the amazing expert guests who joined us live.

Marketing books is hard, but what if your book includes themes readers might consider sensitive or controversial? From political commentary and social issues, to serious medical topics like cancer, dementia or the right to die, how should you approach marketing books like that?

The book blurb (back cover description) is one of the most essential elements for your book's success. But it can also be one of the most challenging! Jessie Cunniffe, expert on writing book blurbs, joins Paulette and Lainey to go deep on her formula for writing a great blurb and discuss mistakes to avoid.

Nothing in life goes as expected, and the same is true for our author journeys. Making a career change in our author lives can feel uncomfortable, scary and even like admitting failure. But change also presents opportunities to grow, innovate, and become even better.

Paulette Stout and Lainey Cameron share how they are planning for 2025, as we head into what promises to be a tumultuous year. What goals are we setting for themselves, what craft learning are they prioritizing, which events to attend, and what do they recommend as the best planning resources?

With special guest, Mark Leslie Lefebvre. Nothing excites the imagination of an author more than seeing our books on the shelves of bookstores and libraries. But how do you get your book in a bookstore or library?