Episode 211: Building Your Author Brand and Platform
Live on YouTube Saturday May 23rd at 11am ET!
Coming May 29thon Apple Podcasts, and Spotify
You've heard the terms author brand and author platform, but many authors are confused on the difference between them, let alone how to build one.
In this episode, Lainey and Paulette break it all down. You may be surprised that your author brand isn't simply your logo or your color palette. It's a promise to your readers. And your platform is how you reach out into the world with that promise.
We'll walk through how we think about author brand and why consistency matters more than perfection. We also dig into the practical side — colors, fonts, whether you actually need an author tagline.
Whether you're pre-published or already have books in the world, this episode is guaranteed to inspire some new ideas!
Life Gets Lifey Merch!
If you enjoy our show and appreciate the amazing author advice, please consider supporting us by enjoying our merch!
You know our catch phrase is Life Gets Lifey, and we all know it does! Proceeds help us keep the show free for everyone to enjoy! High-quality stuff with international shipping! 💓
Books Mentioned
Full Disclosure: We are part of the Amazon affiliate program, which means Lainey earns a tiny commission (maybe enough for a coffee) if you buy something after clicking through from a link on this website.
Note: next sections are mostly created by AI for your convenience - so please forgive any typos or inaccuracies!
Transcript
To come