We break down how authors can use podcast guesting as a powerful, low-cost strategy to reach readers. Step by step, we'll walk through how to use podcast guesting as an author marketing strategy: how to find the right shows, what makes a great pitch, how to prep for the interview, and what to do afterward to get the most mileage out of it.

Whether you're a debut author or a few books in, this episode gives you a practical roadmap for turning podcast interviews into a real engine for author visibility.

We've covered so many amazing marketing topics for authors in second season of The Best of Book Marketing Podcast, from Facebook and Amazon ads, to book covers, author branding, and what to do to boost slow book sales.

You've heard the terms author brand and author platform, but many authors are confused on the difference between them, let alone how to build one.

In this episode, Lainey and Paulette break it all down. You may be surprised that your author brand isn't simply your logo or your color palette. It's a promise to your readers. And your platform is how you reach out into the world with that promise.

Your author website is your front door to your readers. But what's the best way to build it, manage it and make sure your author website is an asset and not a burden? On this episode of The Best of Book Marketing Podcast, we'll cover author websites from A to Z, leaving viewers ready to tackle this important business asset with confidence.

We love our book babies, but sometimes they don't sell as well as we'd hope. We tackle book marketing tips for what to do when you have slow book sales. We cover lots of practical ideas to help get your book sales back on track.

As writers, we are often targeted by scams - from fake publishing services to phishing attempts to fraudulent marketing opportunities. Liz McLaughlin helps us learn how to recognize and avoid the scams. Plus, in a world of technology meltdowns, we talk about how your work safe.

Thriller authors, Kimberly Belle and Saleema Ishq join us to chat about what has worked for them in reaching thriller and suspense genre readers with their books.

Book covers have a fraction of a second to make an impression on a reader. Good covers attract the right readers, bad covers don't attract anyone. Book cover design tips from the experts at Damonza.

We sit down with Janet Margot of Book Geeks Media. As a former Amazon veteran with hands-on experience running countless campaigns, Janet reveals the strategies that work, and how to decide if Amazon Ads can be a successful approach for you.