COMING SOON! - Episode 204: Book Cover Design Tips with Damonza
Join live on YouTube Sunday, September 14th at 6pm ET/ 5pm CT / 3pm PT and Monday Sept 15th at 8am in Sydney and 10am in Auckland!
Book covers have a fraction of a second to make an impression on a reader. Good covers attract the right readers, bad covers don't attract anyone.
On this episode of The Best of Book Marketing Podcast, we get book cover design tips from the experts at Damonza. They're the talented team that just remade the cover of Lainey's debut, The Exit Strategy.
Get behind-the-scenes details on Lainey's experience recovering her book so you can choose a cover that's right for your book or give useful feedback to your designer.
About Damon Freeman
Damon Freeman is the founder and Creative Director of Damonza, a design studio dedicated to helping authors give their books the best possible shot at success. After nearly two decades in design and advertising, he stumbled into book cover design in 2011 and never looked back.
What started as a side project quickly grew into a full-time business during the self-publishing boom, and today Damon leads a small team of designers creating covers and interiors for authors around the world. His focus is simple: high standards, thoughtful design, and giving every book the chance to stand out in a crowded market.
Connect with Damon:
Episode Resources
Books Mentioned
The Exit Strategy by Lainey Cameron
Who says the other woman has to be the enemy?
Winner of 15 book awards including American Fiction Awards, Chanticleer Somerset Award for Literary & Contemporary fiction, National Indie Excellence, Readers' Favorite, and more!
The empowering feminist page-turner you didn’t know you needed. Readers call it ‘fresh, addictive, and deeply satisfying’.
Full Disclosure: We are part of the Amazon affiliate program, which means Lainey earns a tiny commission (maybe enough for a coffee) if you buy something after clicking through from a link on this website.
Episode Sponsor
12 Weeks to Book Launch Success -Join Lainey’s program to help you successfully launch your book! REGISTRATION NOW OPEN!
Full Program info here!
In the 12 Weeks to Book Launch Success mastermind program, Lainey works one on one with a group of authors and help you create a plan to successfully launch your book.
Does this Sound Like You?
✓ Excited about your book launch
✓ Overwhelmed by where to start with marketing?
✓ Confused about timing—what needs to happen when?
✓ Unsure which tactics are worth your precious time and money?
✓ Terrified you'll miss something critical and blow your chance at launch success?
You're not alone. Many authors get terrible advice, and waste thousands on ineffective tactics.
What If You Could Launch With Confidence?
Imagine how it would feel to…
✓ Know with certainty you've built the best possible launch plan for YOUR book
✓ Avoid wasting money on shiny tactics that don't sell books
✓ Have a proven framework covering awareness, credibility, and reasons to buy
✓ Build your plan alongside other smart, supportive authors
✓ Launch successfully without depending solely on social media
✓ Start your author career with momentum and confidence
This isn't just possible—it's exactly what I’m proud to see my students achieve.
Building a successful book launch is possible as a new author—even without a massive social media following.
Program info
Scholarship Opportunity (for writers from any group traditionally under-represented in publishing)
Join the wait list for next time!
Note: next sections are mostly created by AI for your convenience - so please forgive any typos or inaccuracies!
Summary
To come
Transcript
To Come