We've covered so many amazing marketing topics for authors in first season of The Best of Book Marketing Podcast, from book blurbs and mindset hacks, to how to work with libraries and bookstores.

In this episode, we'll recap each episode to help you catch-up on topics you might have missed and highlight all the amazing expert guests who joined us live. Use it as your listening menu, then go dive in!

Marketing books is hard, but what if your book includes themes readers might consider sensitive or controversial?

From political commentary and social issues, to serious medical topics like cancer, dementia or the right to die, how should you approach marketing books like that?

Join us for a frank conversation about the challenges and opportunities presented when marketing controversial books.

The book blurb (back cover description) is one of the most essential elements for your book's success. But it can also be one of the most challenging! In this episode, Jessie Cunniffe, expert on writing book blurbs, joins Paulette and Lainey to go deep on her formula for writing a great blurb and discuss mistakes to avoid.

Nothing in life goes as expected, and the same is true for our author journeys. Making a career change in our author lives can feel uncomfortable, scary and even like admitting failure. But change also presents opportunities to grow, innovate, and become even better.

This episode, Lainey and Paulette welcome the incomparable, Camile Pagán, to discuss how to successfully navigate career pivots and emerge stronger on the other side.

Paulette Stout and Lainey Cameron share how they are planning for 2025, as we head into what promises to be a tumultuous year. What goals are we setting for themselves, what craft learning are they prioritizing, which events to attend, and what do they recommend as the best planning resources?

With special guest, Mark Leslie Lefebvre. Nothing excites the imagination of an author more than seeing our books on the shelves of bookstores and libraries. But how do you get your book in a bookstore or library? In this episode, we're pleased to welcome Mark Leslie Lefebvre, an author, professional speaker and bookseller with over 30 years of experience, to talk about how to work with book sellers and librarians to get your book noticed and on shelves.

Authors are always told to prioritize author newsletters. But why is that and how should one go about building and engaging with an audience via email?

In this episode, we'll dive into the both the basics of author newsletters, how to build a community, and also how to up-level your game if your newsletter has gone stale.

Building an author career extends beyond putting words on the page. We must master the skills needed to build a meaningful, rewarding, and resilient writing life. And that includes building our knowledge and deciding where to focus our marketing efforts.

In this episode, we're pleased to welcome Tiffany Yates Martin, author, editor, speaker and long-time industry veteran, to discuss how to create a sustainable, fulfilling writing career — including those pesky marketing parts!

The publishing industry is flooded with book awards. But are they worth your time?

We'll dive into the world of book awards, discuss our personal strategies and help you decide how to proceed with your own projects.

A book is a book, but how you market it varies greatly by publishing path. From traditional, to small press, to self-publishing, the tactics and book marketing strategy for each will be different.

Tune-in to hear our author panel of Alison Hammer, Michelle Cox, Lainey Cameron and Paulette Stout discuss how to find book marketing success, regardless of how you publish.

Publishing and promoting books can be expensive. Lainey and Paulette discuss ways you can save on costs when writing, editing, producing, and distributing your book.

We'll also cover ways to save money when building your author platform and with book marketing.

We put so much energy into planning book releases, but how do you market and promote books after launch?

Join us for an insightful discussion with special guest, Paulette Kennedy on what works when marketing books post-launch.

Paulette Stout and Lainey Cameron introduce our new book marketing podcast, talk about setting realistic expectations when building an author platform, and how to avoid the biggest book marketing mistakes.

They also chat about the dangers of comparing to others and share a free resource for download - Lainey’s book marketing framework.