As writers, we are often targeted by scams - from fake publishing services to phishing attempts to fraudulent marketing opportunities. In this episode, we invite Liz McLaughlin to help us learn how to recognize and avoid the scams. Plus, in a world of technology meltdowns, we talk about how your work safe.

Thriller authors, Kimberly Belle and Saleema Ishq join us to chat about what has worked for them in reaching thriller and suspense genre readers with their books.

Book covers have a fraction of a second to make an impression on a reader. Good covers attract the right readers, bad covers don't attract anyone. On this episode of The Best of Book Marketing Podcast, we get book cover design tips from the experts at Damonza.

In this essential episode of the Best of Book Marketing Podcast, we sit down with Janet Margot of Book Geeks Media. As a former Amazon veteran with hands-on experience running countless campaigns, Janet reveals the strategies that work, and how to decide if Amazon Ads can be a successful approach for you.

AI for authors is a controversial topic in most writing circles. But authors can't afford to ignore the benefits AI can provide for writing, book marketing, and more.

It's often said that selling books can be harder than writing them. But many authors have found sustainable success running Facebook ads to market their books.

We've covered so many amazing marketing topics for authors in first season of The Best of Book Marketing Podcast, from book blurbs and mindset hacks, to how to work with libraries and bookstores.

In this episode, we'll recap each episode to help you catch-up on topics you might have missed and highlight all the amazing expert guests who joined us live. Use it as your listening menu, then go dive in!

Marketing books is hard, but what if your book includes themes readers might consider sensitive or controversial?

From political commentary and social issues, to serious medical topics like cancer, dementia or the right to die, how should you approach marketing books like that?

The book blurb (back cover description) is one of the most essential elements for your book's success. But it can also be one of the most challenging! In this episode, Jessie Cunniffe, expert on writing book blurbs, joins Paulette and Lainey to go deep on her formula for writing a great blurb and discuss mistakes to avoid.

Nothing in life goes as expected, and the same is true for our author journeys. Making a career change in our author lives can feel uncomfortable, scary and even like admitting failure. But change also presents opportunities to grow, innovate, and become even better.

Paulette Stout and Lainey Cameron share how they are planning for 2025, as we head into what promises to be a tumultuous year. What goals are we setting for themselves, what craft learning are they prioritizing, which events to attend, and what do they recommend as the best planning resources?

With special guest, Mark Leslie Lefebvre. Nothing excites the imagination of an author more than seeing our books on the shelves of bookstores and libraries. But how do you get your book in a bookstore or library?

Authors are always told to prioritize author newsletters. But why is that and how should one go about building and engaging with an audience via email?

Building an author career extends beyond putting words on the page. We must master the skills needed to build a meaningful, rewarding, and resilient writing life. And that includes building our knowledge and deciding where to focus our marketing efforts.

The publishing industry is flooded with book awards. But are they worth your time?

We'll dive into the world of book awards, discuss our personal strategies and help you decide how to proceed with your own projects.

A book is a book, but how you market it varies greatly by publishing path. From traditional, to small press, to self-publishing, the tactics and book marketing strategy for each will be different.

Publishing and promoting books can be expensive. Lainey and Paulette discuss ways you can save on costs when writing, editing, producing, and distributing your book.

We'll also cover ways to save money when building your author platform and with book marketing.

We put so much energy into planning book releases, but how do you market and promote books after launch?

Paulette Stout and Lainey Cameron introduce our new book marketing podcast, talk about setting realistic expectations when building an author platform, and how to avoid the biggest book marketing mistakes.

They also chat about the dangers of comparing to others and share a free resource for download - Lainey’s book marketing framework.