Podcast interviews, virtual book events, social media videos: like it or not, every author will end up on camera to promote their books. And while talking on camera may not come naturally, it's a skill every author can learn. With special guest, Christine Gunderson.

We break down how authors can use podcast guesting as a powerful, low-cost strategy to reach readers. Step by step, we'll walk through how to use podcast guesting as an author marketing strategy: how to find the right shows, what makes a great pitch, how to prep for the interview, and what to do afterward to get the most mileage out of it.