You've heard the terms author brand and author platform, but many authors are confused on the difference between them, let alone how to build one.

In this episode, Lainey and Paulette break it all down. You may be surprised that your author brand isn't simply your logo or your color palette. It's a promise to your readers. And your platform is how you reach out into the world with that promise.

Your author website is your front door to your readers. But what's the best way to build it, manage it and make sure your author website is an asset and not a burden? On this episode of The Best of Book Marketing Podcast, we'll cover author websites from A to Z, leaving viewers ready to tackle this important business asset with confidence.