The Best of Book Marketing - Episodes
The best book marketing advice - everything authors need to find readers who will love and appreciate their work.
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Episode 301: How to Get on Podcasts - A Step-by-Step Guide for Authors
We break down how authors can use podcast guesting as a powerful, low-cost strategy to reach readers. Step by step, we'll walk through how to use podcast guesting as an author marketing strategy: how to find the right shows, what makes a great pitch, how to prep for the interview, and what to do afterward to get the most mileage out of it.
Episode 213: What You've Missed - Season Two Recap!
We've covered so many amazing marketing topics for authors in second season of The Best of Book Marketing Podcast, from Facebook and Amazon ads, to book covers, author branding, and what to do to boost slow book sales.
Episode 211: Building Your Author Brand and Platform
You've heard the terms author brand and author platform, but many authors are confused on the difference between them, let alone how to build one.
In this episode, Lainey and Paulette break it all down. You may be surprised that your author brand isn't simply your logo or your color palette. It's a promise to your readers. And your platform is how you reach out into the world with that promise.
Episode 207: Book Marketing Tips for Slow Book Sales
We love our book babies, but sometimes they don't sell as well as we'd hope. We tackle book marketing tips for what to do when you have slow book sales. We cover lots of practical ideas to help get your book sales back on track.
Episode 206: Scams, Scams, and more! Data Protection and Staying Safe as an Author
As writers, we are often targeted by scams - from fake publishing services to phishing attempts to fraudulent marketing opportunities. Liz McLaughlin helps us learn how to recognize and avoid the scams. Plus, in a world of technology meltdowns, we talk about how your work safe.
Episode 205: How to Market a Thriller
Thriller authors, Kimberly Belle and Saleema Ishq join us to chat about what has worked for them in reaching thriller and suspense genre readers with their books.
Episode 204: Book Cover Design Tips with Damonza
Book covers have a fraction of a second to make an impression on a reader. Good covers attract the right readers, bad covers don't attract anyone. Book cover design tips from the experts at Damonza.
Episode 203: Amazon Ads for Authors with Janet Margot
We sit down with Janet Margot of Book Geeks Media. As a former Amazon veteran with hands-on experience running countless campaigns, Janet reveals the strategies that work, and how to decide if Amazon Ads can be a successful approach for you.
Episode 105: Are Book Awards Worth It?
The publishing industry is flooded with book awards. But are they worth your time? We dive into the world of book awards, discuss our personal strategies and help you decide how to proceed with your own projects.