Publishing and promoting books can be expensive. Lainey and Paulette discuss ways you can save on costs when writing, editing, producing, and distributing your book. We also cover ways to save money when building your author platform and with book marketing.

We put so much energy into planning book releases, but how do you market and promote books after launch?

Paulette Stout and Lainey Cameron introduce our new book marketing podcast, talk about setting realistic expectations when building an author platform, and how to avoid the biggest book marketing mistakes.