We dive into all things book marketing for women's fiction with author, Pamela Kelley. Pamela is a USA Today and Wall Street Journal bestselling author of women’s fiction, family sagas, and suspense. She has published both traditionally and indie, and will join us to share some insights about how to succeed when marketing Women's Fiction.

The book blurb (back cover description) is one of the most essential elements for your book's success. But it can also be one of the most challenging! Jessie Cunniffe, expert on writing book blurbs, joins Paulette and Lainey to go deep on her formula for writing a great blurb and discuss mistakes to avoid.

Authors are always told to prioritize author newsletters. But why is that and how should one go about building and engaging with an audience via email?

Building an author career extends beyond putting words on the page. We must master the skills needed to build a meaningful, rewarding, and resilient writing life. And that includes building our knowledge and deciding where to focus our marketing efforts.