The book blurb (back cover description) is one of the most essential elements for your book's success. But it can also be one of the most challenging! In this episode, Jessie Cunniffe, expert on writing book blurbs, joins Paulette and Lainey to go deep on her formula for writing a great blurb and discuss mistakes to avoid.

Authors are always told to prioritize author newsletters. But why is that and how should one go about building and engaging with an audience via email?

In this episode, we'll dive into the both the basics of author newsletters, how to build a community, and also how to up-level your game if your newsletter has gone stale.

Building an author career extends beyond putting words on the page. We must master the skills needed to build a meaningful, rewarding, and resilient writing life. And that includes building our knowledge and deciding where to focus our marketing efforts.

In this episode, we're pleased to welcome Tiffany Yates Martin, author, editor, speaker and long-time industry veteran, to discuss how to create a sustainable, fulfilling writing career — including those pesky marketing parts!